NIKE 50TH
SWOOSH
–
AKQA
CREATIVE direction
Never done leaving a mark
While at AKQA, we were lucky to partner with Nike on content around the 50th anniversary celebrations. Our team worked to showcase history through combining archival audio, photography and sketches with iterations from athletes and trailblazers, creating a future-facing homage to the Swoosh.
Full case study HERE.
Nike also got athletes and Nike family friends, including A’ja Wilson, Feng Chen Wang and Ronaldinho to create their version of the Swoosh, shared on the contributors’ IG accounts.
OLLY WELLNESS
–
REVERY
CREATIVE direction
HAPPY INSIDE OUT & UNSTOPPABLE REBEL WILSON
OLLY is a modern wellness brand—and they are ready to tell the world about their mission, to be #HappyInsideOut. The relationship began in summer of 2020, as an RFP for their line of immunity products. The Revery team has since created a wide gamut of work that brings to life the benefit-driven brand. I’ve been lucky to CD on each of these projects, with a brilliant team of folx.
NIKE
AIR MAX DAY
2022
–
AKQA
creative direction
Partnering with Nike and JD Sports, AKQA developed a program of activations to elevate the Air franchise around AirMax Day. The team developed a one-of-a-kind Air experience, dropping Air Max out of “thin air” and literally out of the sky. Full case study HERE.
Every hour, a free pair of Air Max was dropped to unsuspecting customers at JD Sports Time Square via AirDrop. Consumers in LA and NYC got to experience a personal Drone Delivery experience.
NIKE ALATE
LAUNCH
–
AKQA
CREATIVE DIRECTION
We had the opportunity to partner with Nike on the creation of social content to launch their Nike Alate bras.
In addition to shooting video and still content, we were also tasked with creating social and digital assets to bring the campaign to life across the ecosystem.
FITBIT
SOCIAL MEDIA TOOLKIT
–
SWIFT
DESIGN + CREATIVE direction
During my time as Design Director at Swift, we pitched and won this opportunity, to create a set of social media guidelines, alongside a solid set of sample creative and templates to help facilitate ideation within Fitbit’s marketing departments.
TEAVANA
BRAND CAMPAIGN
–
SWIFT
creative direction
Reposition Teavana as the modern tea brand that inspires consumers to discover vibrant layers of flavor. You know, all about maximalism. All about creative multitudes. And all about unique, layered and sensory experiences.
FOR THE WOMEN
BRAND DESIGN AND CAMPAIGN
–
SWIFT
CREATIVE & DESIGN DIRECTION
We partnered with 17 female-forward businesses, professional groups, and employee networks to launch FTW: For the Women: a 6-month mentorship and accountability program.
In addition to birthing the initiative, Swift led on the branding and development of the course curriculum.
SWEETARTS
Brand campaign
Transform SweeTARTS into the passionate, candy-obsessed misfit brand that encourages young adults to pursue their passions with unapologetic glee.
–
SWIFT
creative direction
SCRABBLE
SOCIAL CONTENT
We were tasked with repositioning the European Scrabble brand—and brought the sense of wonder and eureka for everyone to the surface.
–
SWIFT
creative direction
GOOD IV
Creative Direction, design, photography and social strategy/content for PDX-based startup.
A REBRANDING job...
Created while employed at Happylucky in PDX, OR.
The task was to create an identity that would reflect the name and personality of the shop with authority and timelessness. And an understated sense of humor.
UNO
Social repositioning for UNO across FB, IG and TW. Creative direction with an amazing team, concepted and executed at Swift.
